OUR STORY
We design pieces that are to be used, worn and loved- wardrobe heroes that hold meaning for a lifetime, not fleeting trends.
Firm believers in quality over quantity, we create products that are deeply personal and uniquely crafted.
about us
Waldrey is a sustainable womens label with a freshly Australian approach to relaxed understated style.
We craft thoughtfully designed pieces that emphasise longevity over momentary relevance, crafted for those treasured moments in life that mean the most.
The signature Waldrey aesthetic is defined by an artful balance of artisan techniques, premium natural fabrications and timeless print and pattern, destined to be worn everyday.
The story changes with each season, but the focus remains the same— to craft timeless pieces that are both effortless and beautiful, for women everywhere to seamlessly incorporate into their lives.
DESIGN PHILOSOPHY
From concept to creation, every stage of the design process is meticulously designed with the Waldrey women at its centre. We believe in crafting products that make you feel confident, empowered and comfortable. This has been core to our design ethos from the beginning.
With a focus on everyday versatility, our garments are designed to sit away from the body - allowing your clothing to move with you, not against you. With comfort comes confidence and each piece is crafted with impeccable attention to detail to make you feel your best.
We prioritise feminine design details, unique textural fabrics and distinctive and original design with each and every Waldrey piece.
WHERE IT BEGAN
Waldrey was founded in 2023 by Australian Creative Director and Designer, Allie Reynolds. After spending 12 years in the fashion industry in both design and leadership roles for leading retailers in Melbourne, London and San Francisco, it was time to return home to Australia and bring Waldrey to life.
Inspired by a lifelong love of relaxed Australian style, Waldrey is a manifestation of her own dream wardrobe and is a celebration of colour, pattern and craftsmanship. Put simply, Waldrey is a culmination of all things Allie loves - storytelling, creating community and embarking on adventures.
Read a letter from Allie here.
